DCM( Digital Cinema Media) is the UK's leading cinema advertising company, and as some audiences have abandoned their cinema-going habits due to the epidemic, it is only when cinema audiences regroup that more advertisers will approach DCM to deliver pre-screening ads to achieve profitability, and as the majority of cinema audiences are in the 16-34s, this campaign chose to attract audiences back to cinemas with a theme that resonates with this age group The theme is 'Love'. The ad is a narrative that shows a man and a woman meeting and eventually going on a date at the cinema, aiming to evoke memories and resonate with a wider audience